Samsung Customer Experience Center Concept, New York, NY

Located in the heart of the meat-packing district in lower Manhattan, this conceptual  design  seeks to engage the senses.  Wrapping all surfaces with Samsung's latest digital technology and products, this immersive experience envelops the customer, leaving the busy city environment at the front door.  These conceptual ideas produced complimented the site and building feasibility studies leading to the renovation and build-out of the entire six-story building.

Design Director: Karyn Gabriel for Gensler